‘ Simply Click’ credit card scheme is launched by which of the following Banks?

The correct answer is D) S.B.I. The SimplyCLICK credit card is a co-branded card issued by SBI Card, the credit card arm of the State Bank of India, launched in 2019 with Amazon as the partner. It gives extra reward points on purchases at partner e-commerce platforms.

• IDBI (A): IDBI Bank's card products are not known by the SimplyCLICK name, so this option is wrong.
• ICICI (B): ICICI Bank has its own card lineup, including Amazon Pay ICICI cards, but SimplyCLICK is not one of them. This is a common confusion because Amazon tie-ups are shared by several issuers.
• B.B.O. (C): This abbreviation points to Bank of Baroda. Its card range does not include a product called SimplyCLICK.

The core concept here is co-branded cards, where a bank partners with a merchant or platform to offer rewards. This links to Mains GS-III on digital payments and the growth of retail credit. Note that SBI Card is a separate listed company, not a department of SBI, though it is a subsidiary.

Trap: Candidates pick ICICI because of its well-known Amazon Pay card, and forget that the SimplyCLICK card belongs to SBI Card.