Which is not a part of communication process?

The correct answer is B. In the basic model of communication, a message moves from a sender through encoding, a medium or channel, transmission, and decoding to a receiver, with feedback and noise acting on the process. Medium, transmission and information all fit into this chain. Life values and vision is a statement about a person's philosophy or goals. It describes content a person may hold, not a step in how a message travels.

Why the others belong:

• Medium: the channel carrying the message, such as voice, print, radio or digital platforms.
• Transmission: the act of sending the encoded message across the channel to the receiver.
• Information: the content being conveyed, which the sender encodes before transmission.

The core concept is the Shannon-Weaver linear model and its later refinements, which appear in the communication and public administration sections of the syllabus. For Mains, this links to government communication and citizen charters, where a message is lost if the medium, encoding or feedback loop fails.

Trap: aspirants pick Information because it sounds abstract and unrelated to a process. It is the message itself, so it is a component. The odd one out is the vague value-laden phrase.