‘The Service Area Approach was implemented under the purview of

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CollectorBabu · Accepted Answer

Correct Answer: Lead Bank Scheme. The Service Area Approach was implemented under Lead Bank Scheme. The Lead Bank Scheme was introduced in 1969, to guide commercial, regional, rural and Co-operatives to improve their facilities in rural areas and deliver effective services whereas Service area approach (SAA) is an improved version of area approach of Lead Bank Scheme. Under SAA plan each commercial bank / RRB branch in rural and semi-urban area is designated to serve 15 to 25 villages for planned and orderly development of rural and semi-urban areas. The designated branch of a bank has to meet the banking needs of its service area vis-à-vis forge effective linkages between bank credit, production, productivity and increase in income levels of the villages.

‘The Service Area Approach was implemented under the purview of

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